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in August 2018 after merging with the lip-syncing video app Musical.ly.Īnd with that merger came a horde of musically inclined users, who brought their viral dances and karaoke videos over to TikTok. The platform, launched by the Chinese company ByteDance in 2017, became available in the U.S. Music has always been a key part of how TikTok operates. ‘This is something we need to keep our eye on’ Now, he and the rest of the industry is trying to figure out what’s next. Week after week, he sees songs go viral on TikTok and immediately climb their way to the top of the charts.
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“And it’s already pretty huge right now.” “I think it can always get bigger,” Kevin Rutherford, Billboard’s chart manager for social, streaming and rock told In The Know. In the past year, TikTok has become a monstrous force in the music industry - one that’s launched new stars, resurfaced old hits and influenced mainstream music in a way that few platforms ever have. “Old Town Road” and “The Box” both got their start on TikTok, where they rose from meme-able, viral video fodder to some of the biggest hits of the past decade.Īnd they aren’t the only ones. That’s not the only thing the two tracks have in common. “ Old Town Road” was about to begin its 19-week run atop the Billboard charts - a record-breaking accomplishment that vaulted its creator, Lil Nas X, into superstardom. It’s also the most listened-to song of the year, racking up more than 1 billion streams from January through March - twice as much as any other track.Įxactly one year ago, things were in a pretty similar place. Roddy Ricch’s breakout single, “The Box,” spent 11 weeks at the top of the Billboard Hot 100. There’s something familiar about the most popular song of 2020.